Putting Personal Connection at the Core of Your Brand | with Dana Snyder
Episode 06
Episode 6 featuring Dana Snyder, founder and CEO of Positive Equation, is a must-listen for anyone looking to transform their online experience and create lasting fandom using their personal stories.
Dana shares her expertise in digital marketing for non-profits and her passion for helping organizations make an impact by telling impactful stories about their people. She also discusses the importance of personal connection and how building a personal brand can create fandom for life.
Throughout the episode, Lauren and Dana discuss using a podcast as a professional development strategy, reveal the myths surrounding paid ad space, and how to strike a balance between personal and business branding. Dana also shares her tips for removing imposter syndrome and the key to visible reach in just one week.
Their common backgrounds in sports and entertainment allow Lauren and Dana to also explore how the principles of building fandom can be applied across various industries, including healthcare and higher education.
Don't miss this insightful and inspiring conversation with one of the leading voices in digital marketing for non-profits.
The Guest: DANA SNYDER
Founder and CEO of Positive Equation, Dana Snyder, focuses her time on teaching nonprofits how to transform their online experiences to keep donors coming back. She hosts the podcast Missions To Movements and is a keynote speaker focusing on digital marketing for non-profits.
WHERE TO FIND DANA:
In this Episode
1:10 - Introducing Dana Snyder
2:39 - Using a podcast as a professional development strategy
4:17 - How Dana got into nonprofit work
7:01 - The link from personal connection to fandom
10:50 - Building a personal brand
15:07 - What Dana learned from working on American Idol
18:18 - Why smaller brands should tell impactful stories about their people
2:20 - The balance of personal and business branding
23:40 - Removing imposter syndrome
26:59 - Myths surrounding paid ad space
31:20 - The key to visible reach in one week
What are you a fan of?
I am about to have a baby, so I am a fan of this incredible website called Rebel Stork. It's female-owned and is re-selling either used or open-box baby items. And so, for instance, strollers, and infant car seats are bananas expensive, and I'm sure you remember this from your time having little ones. But it was crazy. We were looking at things that were over $1,000 [retail].
We got our car seat and our stroller brand new for $350. The email that they send out afterward explains her story of her being a mom and the expenses, starting from a place where she had all these goods in her garage, to now she has multiple warehouses for this incredible mission. I know I'm part of a welcome sequence, but it still felt special. To the fact that I took a screenshot of the email and shared it, and then they engaged with me on social. And now I am telling you this whole story!
What is your favorite piece of Fanwear you own?
I'm a big UCF fan – Go Knights! – and had a jersey that I wore for entirely too long. It was from when Kevin Smith played for UCF, which was way back in the day when I was a freshman in 2007. I wore it so much that both of the armpits got holes in them. But I wore that jersey by wearing a black shirt under it. Both of the armpits definitely had holes, and I just continue to wear it forever. I do think I actually got rid of it, finally.
Show Credits
Brand to Fan Show is produced by Teague FC and supported by FanWagn
Audio production by Bryan Griggs / Griggs Production
Producers: Kimberly Voorhis, Ashley Ruiz and Carrie Hellbusch
Video Editing by Garrett Teague
And I’m your host, Lauren Teague.