There are hundreds, if not thousands, of data points to track social media activity and content performance across myriad distribution channels.

How then, can we focus our measurement to identify stories of success and opportunities to improve?

In this presentation, you’ll explore a proven metrics framework used by savvy digital marketers who want to move away from vanity metrics and focus on the metrics that truly matter.

Takeaways:

After this session, you’ll be able to:

• Refresh metrics and reporting process for digital marketing channels

• Identify key performance indicators (KPIs) for social media, content marketing, email and web

• Simplify reports to provide internal audiences with the information they need

• Better identify social media ROI