Fans transact in stories and sales.
Business Strategist | Professional Speaker | Founder
Hello, I’m Lauren 💁🏼♀️
I’m obsessed with Fandom. My career is littered with experiments and research of what makes us say “yes” over and over until what we do, think, like and say becomes part of who we are.
Being a fan of fandom is my super power. I speak and teach fandom on stage and through the Brand to Fan™️ Show podcast, helping transform how leaders think about building beloved brands. I’m also the founder of FANWAGN. the fan-first consumer marketplace for Second Fan Fashion®️.
Fandom works everwhere. As a strategist to “the world’s most interesting brands,” I’ve developed and implemented fan engagement, customer experience, content marketing and social media strategies. You may know me from my work at Convince & Convert Consulting, Brain+Trust Partners or now at Teague FC.
How did fandom begin for me? As a young girl watching golf on TV with my grandpa every weekend. Years of falling of love with golf on TV, then on the course, and then in my early employment (former ranger picker, grass mower and beer cart girl). That led me to become one of sports’ original social media managers. I am the first voice of @PGATOUR and transformed how professional golf interacts with fans and media.
Yes, I used to be a single-handicap golfer. But now I’m found on the course during scramble season, the occassional hit & giggle, and getting in 9 at a time on the local par 3 with my playing partners — ages 12, 10 and 8.
— Julia Richardson, Bayer
- AAA CU
— Digital Summit attendee
— Brooke Galloway
I work with brands and leaders who want to cultivate fandom and loyalty rather than chase shiny objects and vanity metrics.
I was the PGA TOUR’s first “Fan Engagement” employee and have been in the business of social media since 2007. (My social media account are old enough to legally vote.)
Using the proven processes and frameworks I’ve developed to excel in marketing and communications, I teach others how to cultivate fans through intentional connection, messaging, and experiences.
A fascinating speaker ready to transform your event!
My favorite way to describe speaking is ‘live consulting, with a microphone.’ From massive stage to around an executive board room, clients trust me to tell them what they need to hear.
Immediately Actionable Guidance & Playbooks
I’ve been called the Marketing guru for those who don’t like “icky marketing.” My programs provide clear, inspirational, and actionable results to make an immediate impact on your business. Better yet, I do this through intensive Accelerators that save you time and collaboratively builds your strategic approach.
Take a page (or course) from my playbook!
Now you can put two decade’s worth of proven systems, workbooks, and frameworks to work for you. I’ve taught these the world’s most interesting brands and marketers and made them simple enough for a soloprenuer or startup founder too.
Get my own social media guides, content strategy frameworks, and new course on using AI to spin up some content magic. Whether you need a single page or a guided masterclass, I have something for you.
