Cultivate the Right Approach to Local Business Marketing
“It’s time to put ourselves in our customer’s shoes and really understand how they are trying to solve the problem we can answer for them. ”
In the pandemic climate, our local neighbors are our best customers. Yet it's true that we don't always see what's right in front of us. Businesses must be online to reach customers, but most don't have time to waste on a multitude of channels. What they need is to reset their marketing approach to align with brand purpose, audience motivations, and internal resources.
Marketing expert Lauren Teague reveals the strategies and frameworks used by the world's best marketers that make it easier to do business with you. Using case studies and examples from businesses that thrived through the pandemic, attendees will learn how to reach key audiences, inspire advocacy and word of mouth, and the tools that help pull it all together. Through the workshop and ongoing accountability group of local business executives, you'll develop the toolkit to create a workable marketing plan for your organization that drives business, aligns with your mission and your processes.