The Brand to Fan Approach™️ accelerates business growth by cultivating a deep understanding of customer desires and thus fostering unwavering loyalty.
Drawing on insights from conversations with diverse and successful entrepreneurs and marketers, you’ll be empowered to create relatable, authentic experiences that transform customers into fans who transact with your business in sales and stories.
Queue Up the Latest Episodes:
Discover how play can supercharge your brand & the pivotal role it plays in building a powerful consumer-community bond.
Discover the power of character branding as Dave Raymond, the legendary Phillie Phanatic, shares how fearless leadership, storytelling, and emotional connections can transform your brand into a fan favorite.
If you're creating content to keep up with the channels' demands rather than what your audience wants, it's time to flip that script!
We talk with visionary leader Ruby Newell-Legner about creating lasting connections and the power of fan-centricity. Learn how to bridge the gap between executives and frontline staff to create a fan-centric culture that delights customers and builds loyalty.
Unlock the Secrets to Creating Superfans and Boost Your Business to New Heights with author and speaker Brittany Hodak
Jim's insights and experiences working with iconic brands like Hard Rock have given him a unique perspective on the power of company culture. Get ready to turn up your culture to 11!
Phil Mershon joins the podcast to share how unforgettable experiences are created when positive moments are stacked to build a lasting impact.
We welcome Theresa Rose, a renowned brand and business crystallizer who has helped countless thought leaders clarify, amplify, and monetize their brilliance. Together, Lauren and Theresa delve into the power of deep emotional connections, the importance of co-creation and collaboration, and the role of simplicity in building a loyal fan base
We welcome Ryan Berman, founder of the consultancy firm Courageous and host of The Courageous Podcast. Ryan and Lauren discuss the impact of courageous leadership and how it can captivate both internal and external audiences to tell stories that invite others to experience your brand.
Grayson Hogard, co-founder of Grove Cookie Company, joins the podcast to share about how his family baked up success and built their business one delicious cookie and partnership at a time. Get ready to learn about fandom, relationships, and the impact of word-of-mouth.
Explore 5 innovative ways to leverage AI and automation for optimizing your podcast workflow. Based on firsthand experience, this article reveals how tools like automated email templates, Zoom highlights, Pictory.AI, ChatGPT, and CastMagic can streamline your podcast production and promotion process while retaining a personal touch.
In this roundtable episode of #BrandtoFan, Lauren is joined by Kimberly Voorhis, Carrie Hellbusch, and Ashley Ruiz to discuss the role of trust, emotional touchpoints, and personal connections in creating a strong and loyal community.
Seth and Lauren discuss the latest trends on LinkedIn and how companies can use the platform to showcase their culture and values. Learn how to attract potential customers and employees by building affinity with your audience.
Discover the secrets to engaging fans like never before! Scott Stratten joins us in this episode to reveal game-changing insights on building authentic relationships with your customers and fans.
Two of sports’ original voices in social media team up when Jeramie McPeek joins host Lauren Teague to discuss the evolution of sports on social and building fans online.
Discover how a heavy metal musician turned Nike-backed golf instructor is changing the face of the sport. Ted shares why emotional connections are vital for brands and the golf industry to thrive.
We unlock the secrets to attracting your ideal clients with the power of Luxury Mindsets. Neen James explores targeting luxury consumers, finding authenticity in marketing, and creating exclusive experiences.
Like a skilled Formula 1 driver navigating a challenging racecourse, entrepreneurs must master the art of navigating the world of video content to win the marketing race. Join Vincenzo Landino as he shares his expert insights on accelerating your brand's success.
It’s the flip side of the Brand to Fan Show, with guest Tracy Arrington. Together we explore the business of fandom from a brand perspective and why brands must fall in love with their customers, too.
Listen in as Joe shares the keys to employee retention, the connection between loyal employees and brand fans, and how to address burnout from the top down.
The world is a noisy place. If you have a good idea, how can you be sure the right person will hear it?
In this episode, we unravel the dance of digital influence with Judson Laipply, the first YouTube celeb who mastered brand longevity!