Behind the Scenes of the Show | with the Teague FC Mom Squad
Brand to Fan Show Ep20
Unleashing the power of fandom and building relationships one ripple at a time! In this roundtable episode of #BrandtoFan, Lauren Teague is joined by Kimberly Voorhis, Carrie Hellbusch and Ashley Ruiz to discuss the role of trust, emotional touchpoints, and personal connections in creating a strong and loyal community.
Episode 20:
We’re celebrating a milestone of 20 episodes of the Brand to Fan Show! I’ve invited my show’s producers (who are part of our Teague FC team) as guests to share our learnings and favorite moments thus far.
Kimberly Voorhis, Ashley Ruiz and Carrie Hellbusch all play vital parts behind the scenes to get the podcast to your ears. More importantly, they’ve been my collaborators as I separate hypotheses from findings and mold the Brand to Fan Approach. This discussion with the show's production team, known as the "Mom Squad," allows you to hear their own insights on fandom and the show's impact on their work. Together we discuss the importance of building emotional touchpoints with customers to create super fandom.
After the roundtable, I continued on to talk more about the Brand to Fan Approach as it’s looks now. The metaphor I’m using is a pond ripples that result from either a big rock’s splash or the intersection of ripples from a handful of pebbles. Fandom originates in the small invitations that land as tiny splashes, and lead to intersecting ripples that create a ripple effect. The resulting effect builds trust and makes the brand a regular part of the customer's everyday life.
“You have to develop these touchpoints that create emotional responses because that’s what creates the stories that we tell to invite others.”
The Guests:
Ashley Ruiz: My college BFF; we co-hosted the MomBuns podcast together in an earlier podcasting stint. Her ears (and red lines) make the B2F great.
Carrie Hellbusch: Social media goddess and Director of Content at Teague FC; eternally optimistic and the one who is ready to back me up on any new idea!
Kimberly Voorhis: She doesn’t let a single piece fall through the cracks and does it with a caffeine-powered smile; Director of Operations on our team..
WHERE TO FIND:
Follow us on @TeagueFC on Instagram!
TL;DL (too long; didn’t listen)
My key takeaways from Episode 20:
The "Mom Squad" are members of my team and Producers of the Brand to Fan Show. I adore them and wanted you to know them, as well. Carrie, Ashley, and Kimberly shared what the show has meant to them and what they've learned about fandom.
The team shouted out their own personal experiences growing up with Heinz Ketchup and shopping for Spanx with their own mothers as examples of personal experiences that shape their affinity for select brands.
The idea of fandom transcends different interests and is relatable to all as it creates a personal connection with a brand that can become part of one's identity.
Brand to Fan Approach
The Brand to Fan model is illustrated by a ripple effect. At the center is an Invitation to engage with a brand (not necessarily from the brand itself, though). The outward movement that results from the invitation creates ripples of interest, connection, and emotion that lead to developing emotional touchpoints and a two-way relationship.
In this Episode (Time Stamps):
[00:00:32] Celebrating 20 episodes with a Producer Roundtable.
[00:05:21] Fandom and customer experience engineering emphasized.
[00:06:51] Fandom is personal and relatable on all levels.
[00:12:07] Human stories connect people with messages.
[00:16:49] Brand loyalty based on childhood memories.
[00:19:13] Trust in companies and influencers is fleeting.
[00:22:37] Brand missteps lead to more grace.
[00:25:24] Chatbots have a built in delay for human trust.
[00:30:07] Favorite fanwear items from the #MomSquad
[00:32:50] Brand to Fan Model uses ripples to illustrate fandom.
[00:38:39] Develop brand loyalty through emotional touch points.
Show Credits
Brand to Fan Show is produced by Teague FC and supported by FanWagn
Audio production by Bryan Griggs / Griggs Production
Producers: Kimberly Voorhis, Ashley Ruiz and Carrie Hellbusch
Video Editing by Garrett Teague
AI assistance from Pictory.AI and CastMagic
And I’m your host, Lauren Teague.
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