Fans transact in stories and sales.
Business Strategist | Professional Speaker | Entreprenuer
Hello, I’m Lauren 💁🏼♀️
I’m powered by collaboration and bring an entrepreneurship mindset to every client engagement.
In 2023 I launched a new startup re-commerce marketplace, FANWAGN, as well as the Brand to Fan Show podcast to transform how leaders think about building beloved brands.
I’m obsessed with Fandom. I’ve advised “the world’s most interesting brands” on fan engagement, customer experience, content marketing and social media strategies as a part of Convince & Convert Consulting and Brain+Trust Partners.
I am one of the sports’ original social media creators, as the first voice of @PGATOUR, transforming how professional golf interacts with audiences and fans online and off.
I used to be a single-handicap golfer, but now I’m lucky to get in 9 at a time, usually on the local par 3 with my tiny playing partners — ages 10, 8, and 6.
— Julia Richardson, Bayer
- AAA CU
— Digital Summit attendee
— Brooke Galloway
I work with brands that want to cultivate fandom and loyalty from audiences rather than chase shiny objects and vanity metrics.
I was the PGA TOUR’s first “Fan Engagement” employee and have been in the business of social media since 2007. (My Twitter account is old enough to legally drive.)
Using the proven processes and frameworks I’ve developed to excel in marketing and communications, I teach others how to cultivate fans through intentional connection, messaging, and experiences.
Want a dynamic speaker to transform your event?
I’m a professionally trained speaker and President of the Oregon chapter of the National Speakers Association (NSA). For more than 15 years, I have successfully cultivated fans, not followers, for some of the world’s most captivating and diverse brands, associations, and industries. Through my engaging and informative programs, I have helped these entities establish a strong presence in their respective markets, leaving a lasting impact on their audiences.
Do you need an refresh of your marketing approach (and quickly!)?
I’ve been called the Marketing guru for those who don’t like “icky marketing.” My programs provide clear, inspirational, and actionable results to make an immediate impact on your business. Better yet, I do this through intensive Accelerators that save you time and collaboratively builds your strategic approach.
Take a page (or course) from my playbook!
Now you can put a decade’s worth of proven systems, workbooks, and frameworks to work for you. I’ve taught these the world’s most interesting brands and marketers and made them simple enough for a soloprenuer or startup founder too.
Get my own social media guides, content strategy frameworks, and new course on using AI to spin up some content magic. Whether you need a single page or a guided masterclass, I have something for you.
