The Decision Journey: How to Create Intentional Content
“Let’s stop making things that we think our audience would like, and start making content that we know our audience needs.”
Relevance is the killer app in today's social landscape, yet our content strategies don't always support efforts to accelerate customers through a decision journey. In this session, strategist Lauren Teague explains taking content efforts to the next level -- through hyper relevancy and delivery that meets your audience's needs.
Using a proprietary journey mapping exercise (developed for use with Convince & Convert clients), Lauren shows how to determine what audiences need at every step to stay interested and engaged. You'll learn how to analyze existing content efforts, intentionally develop new content, and share it at the right time and place to guide your audience’s journey.
Note: This session may be customized for PR and Communications professionals to refresh stakeholder messaging maps, or to CX professionals designing digital experiences personalized for audiences.