Metrics that Matter
“ It’s easy to get caught in the trap of reporting on everything. But just because we can measure everything, doesn’t mean that we should. I want you to get out of the habit of measuring things that don’t matter.
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There are hundreds, if not thousands, of data points to track social media activity and content performance across myriad distribution channels.
How then, can we focus our measurement to identify stories of success and opportunities to improve?
In this presentation, you’ll explore a proven metrics framework used by savvy digital marketers who want to move away from vanity metrics and focus on the metrics that truly matter.
Takeaways:
After this session, you’ll be able to:
Refresh metrics and reporting process for digital marketing channels
Identify key performance indicators (KPIs) for social media, content marketing, email and web
Simplify reports to provide internal audiences with the information they need
Better identify social media ROI