Rehearse for Real Time
“If you aren’t serving your audience, someone else will.”
“Going Live” is not as easy as Facebook would like you to believe. Real-time marketing doesn’t afford the luxury of time, abundant resources, or an array of tools. Having a plan is key to owning the moment, whether you are covering an event or forced to quickly react.
In this program, you will learn from Lauren Teague, the original voice behind @PGATOUR social media, as she recounts her experiences from inside the ropes of golf’s biggest events, and lessons of how real-time content is produced in real life.
You will learn why committing to your audience’s experience, through purposeful and cohesive storytelling, results in greater clarity and forges deeper connections. Leave with the tools to plan and rehearse, so you can be ready to go live in the moments when every minute counts.
Takeaways:
After this session, you’ll be able to:
Scale a team of one to many for live content coverage
Select content channels that reach your target audience
Plan your content playbook for cohesive storytelling across any event
Effectively practice and rehearse your playbook ahead of going live