Thumb-stopping: Why Content Must Move, Sing And Smile
“As soon as we publish, our content is competing with baby pictures, cat memes and fake news for one of the coveted positions in our audience’s news feed. We must create content that is better than good — content that stops the scroll, or what I call thumb-stopping.”
There is a secret to breaking through the clutter of a newsfeed, what digital marketing strategist Lauren Teague calls “thumb-stopping.” In this highly-rated entertaining session, attendees will explore the content trends you must know for today and into the future.
Customized for your industry, we’ll explore the best uses of video, voice, and emoji marketing content. Together we’ll explore how to build audience engagement with purposeful, personality-laden posts that audiences can’t scroll past.
By the end, you will understand how to make and use content to capture attention; along with gear recommendations and confidence for how to make your content – and your audiences – move, sing and smile.
Key Insights:
How to create content that adds value, not noise, in an increasingly hectic social media newsfeed.
A content strategy should include video in all forms, in whatever channel audiences interact with your brand. We discuss how content that moves catches an audience’s attention and how video is quickly evolving into an interactive medium.
Voice is underutilized as a medium for marketers, even though audiences increasingly consume audio content. Learn how brands are using voice-activated content, podcasts, sound-bites, Tik Tok, and playlists to help audiences sing.
Nearly the entire population uses emoji – brands, too, can make audiences smile by adding emoji to mobile notifications, email, and social posts.
Explanation of the 4 C’s of Communication, and how together they create desired results of informing, engaging, and building relationships with an audience.
Takeaways:
How to use different types of content to capture attention and drive engagement with your audience.
Understand the differences between social media posts and stories, and when to use them.
Know which mobile apps and tools you can start using immediately to create videos, voice, and personalized content.