While this isn't the only guide to using social media in a #coronapocolypse, it's a head start into the new reality of work. Social media managers have to pivot in real-time to stay relevant and avoid missteps.
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Relevance is the killer app in today's social landscape, yet our content strategies don't always support efforts to accelerate customers through a decision journey.
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There are hundreds, if not thousands, of data points to track social media activity and content performance across myriad distribution channels. How then, can we focus our measurement to identify stories of success and opportunities to improve?
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Learn from Lauren Teague, the original voice behind @PGATOUR social media, as she recounts her experiences from inside the ropes of golf’s biggest events, and lessons of how real-time content is produced in real life.
There is a secret to breaking through the clutter of a newsfeed, what digital marketing strategist Lauren Teague calls “thumb-stopping.” Explore the content trends you must know for today and into the future.
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Long gone are the days of producing social media coverage for golf tournaments on the weekends from our couches (or wherever we may be on a Saturday or Sunday afternoon). Each of these golf brands, and the many more that were “on” during The Masters deserve a big round of golf claps for their efforts.
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Part girl talk, part therapy session, and part parenting hacks.
Season 1 is available now wherever you get podcasts.
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