We’re renaming the show once again with today’s guest Ann Handley! In this episode of the Brand to FAnn show—see what we did there?—Lauren welcomes Ann, who is a writer, author, and digital marketing visionary, among many other things.
Read More
Brand loyalty impacts us all, whether inside conference rooms or on every shopping trip. Explore why customer retention depends heavily on brand values and why clients expect businesses to walk the talk.
Read More
Explore the ins and outs of snagging and KEEPING your audience.
Read More
Better business decisions come with finding your company’s community. Lauren is joined by community professional and consultant Jake McKee to explore the importance of customer connectivity and how it can lead to success.
Read More
Dive into the fascinating connection between data and human behavior, as Lauren Teague and Tim Hayden sit down to talk about how it can cultivate fandom.
Read More
It’s the (first) sports episode! Lauren invites the multi-talented sports industry veteran Farren Benjamin to the Brand to Fan Show for an in-depth conversation on how fandom literally shapes one’s most important decisions.
Read More
The world needs to hear our big ideas, and this is mine. I interview experts and influencers on the Brand to Fan Show to explore how brands can cultivate fandom.
Weekly episodes deconstruct how to create experiences that lead to an exchange of the currency of loyalty and advocacy -- and how your business or brand can connect with audiences on a personal, emotional, and transactional level that ensures loyalty and longevity.
Read More
Host Lauren Teague sits down with her good friend (and futurist keynote speaker) Brian Fanzo to explore what fandom will look like in the future – so we can get an idea of what we’re building toward and how to leverage technology and creators to use their powers for good.
Read More
Lauren Teague launches the very first Brand To Fan show with marketing and customer experience expert (and her mentor) Jay Baer. In this episode, Lauren & Jay discuss how to disrupt low customer satisfaction by showing up for customers and being radically relevant.
Read More
When brands approach social media with a handshake rather than a megaphone, audiences take notice. Soon after, real measurable results will follow.
Read More
Businesses must be online to reach customers, but most don't have time to waste on a multitude of channels. What they need is to reset their marketing approach to align with brand purpose, audience motivations and internal resources.
Read More